Run the Jewels ft. DJ Premier & Greg Nice – Ooh LA LA

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Killer Mike en EL-P, beter bekend als Run The Jewels, bracht de track ‘Ooh LA LA’ enkele weken geleden al als verrassing uit. Nu is er de bijbehorende videoclip, die een paar weken voor de pandemia geschoten is, zonder dat ze een idee hadden van de huidige situatie.

Namens de heren zelf: “We shot this video only a few weeks before the pandemic hit with no clue as to what the future held. the fact that we got the chance to do it is damn near miraculous in hindsight. in conceptualizing the video with our friends Brian and Vanessa Beletic we imagined the world on the day that the age old struggle of class was finally over.”

A day that humanity, empathy and community were victorious over the forces that would separate us based on arbitrary systems created by man. this video is a fantasy of waking up on a day that there is no monetary system, no dividing line, no false construct to tell our fellow man that they are less or more than anyone else. not that people are without but that the whole meaning of money has vanished. that we have somehow solved our self created caste system and can now start fresh with love, hope and celebration. its a dream of humanity’s V-DAY… And the party we know would pop off.

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